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Musician As A Startup (Original MOOC)
Introduction
#1 Who are we? (1:37)
#2 Who are you? (1:21)
#3 Put yourself on the map
#4 Traditional models (1:45)
#5 Record label model (6:24)
#6 Definitions (1:40)
#7 Analogue-to-digital (4:13)
#8 Darker-to-Stereo: a discussion (6:26)
#9 Communities, the Musicpreneur, experience vs. product (3:04)
#10 The market value of Art (4:04)
#11 Questions to be answered (1:02)
Business Models (Part 1)
#1 The Business Model Canvas (2:10)
#2.1 Why artists need a Business Model (3:27)
#2.2 Myths around art & business (3:37)
#3 Definitions & terminology (4:17)
#4 The Lake Analogy (2:10)
#5 Problem-solving (3:28)
#6 Value Propositions (VP) (5:37)
#7 Customer/Audience Groups (CAG) (4:00)
#8 Revenue Streams (RS) (3:09)
#9 Communication/Relationships (CR) (4:55)
#10 Channels of Communication (CoC) (5:46)
Business Models (Part 2)
#1 Career Assets (CA) (10:04)
#2 Essential activities (EA) (3:22)
#3 Partners/Mediators (PaM) (4:27)
#4 Expenses (EXP) (3:37)
#5 A Case Study In Music (5:57)
#6 Connections between elements (5:18)
Lean Startup
#1 The Lean Startup (2:20)
#2 Why artists need the Lean Methodology (4:37)
#3 Definitions & terminology (3:39)
#4 The concept of Validated Learning (4:42)
#5 The Y Circle (4:06)
#6 MVP (5:25)
#7 Prototype fast (3:15)
#8 Metrics of success (3:38)
#9 Pivot or keep on? (3:51)
#10 How To Get Feedback (6:19)
#11 Goal setting (2:17)
#12 Timebound projects (5:24)
Agile Philosophy Principles
#1 Perfect, the enemy of good (2:55)
#2 Agility, curiosity, ignorance (2:01)
#3 Befriending failure (2:20)
#4 Motivation, discipline, persistence (3:03)
#5 Bootstrapping (1:50)
#6 Startup & Profit (2:10)
#7 Product vs. experience (2:20)
#8 Define Your Project (4:56)
#9 Refine Your Project (3:53)
#10 Present Your Project (6:44)
Presence, Product & Process
#1 Artist, content, process - a holistic picture (2:00)
#2 Product- & process-based presence (2:33)
#3 Online presence & visual identity (5:16)
#4 Towards a work-in-progress brand (5:59)
#5 Is there such thing as a demo? (9:18)
#6 Capturing an idea vs. blown-out production (6:54)
#7 How much content & when? (4:27)
#8 The drip method (7:10)
#9 The master-of-all-trades paradigm (6:26)
#10 The where and when of creative energy? (6:07)
#11 Productivity (6:24)
Digital Opportunities & Physical Paradigms
#1 Small fish, big bowl vs. baby fish in a digital ocean (6:51)
#2 Beyond the all-or-nothing or 'the chart-topper & the busker' (3:41)
#3 Monetising attention (4:14)
#4 Crowd-funding (7:04)
#5 The artefact (4:10)
#6 Meeting your congregation (3:27)
#7 The importance of the creative network (4:44)
#8 The importance of the business network (3:56)
#9 Building a team & the fanbase (10:12)
The Next Steps
#1 Leadership lessons (3:15)
#2 Learning from other industries (4:00)
#3 Motivational video (1:08)
#4 Towards a work-in-progress brand
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